Biographic Profile:
I have over 14 years industry experience in the Advertising and Design sector. My expertise lies in brand architecture, strategic thinking and 360-degree advertising communication. I have worked internationally in networks such as Leo Burnett, Euro RSCG and Draftfcb.
In 2008 I left my role as Creative Group Head at Draftfcb, South Africa’s largest advertising agency network to venture into an academic career. After lecturing in Bachelor of Arts, Visual Communications at Vega School (South Africa) I migrated to New Zealand in early 2009 to take up a lecturing position at Massey University.
Massey University is New Zealand's largest university and its School of Design is over 120 years old.
My academic research spans a range of areas and in 2010 I enrolled in a Master of Design (part-time) exploring anti-Israel and anti-Semitic cartoons.
Qualifications:
National Diploma Graphic Design (Durban University of Technology, South Africa).
Currently enrolled in a Master of Design (Massey University).
Teaching Areas:
Teaching Bachelor of Design Honours 2nd through 4th-year papers in Advertising Design and Art Direction. Supervising 400-level major research projects integrating theory and practice.
Academic Research Interests:
I am interested in the use of anti-Israel and anti-Semitic cartoons; ceramic creative practice; and co-creation through interdisciplinary collaboration.
Research Highlights – Practice:
Re-thinking Advertising: Histories, Praxis and Interpretations Symposium. Melbourne. "Future-proofing the advertising student" (2010).
Re-thinking Advertising: Histories, Praxis and Interpretations Symposium. Melbourne. "Advertising students’ contribution to a cross-cultural, interdisciplinary public initiative in South Africa" (2010).
Zeme. Wellington. "Afro-Dutch chaos in public space" (2009).
Research Highlights – Publications:
The Journal of Modern Craft, 2(3) online. Oxford. "African pottery in South Africa: Life after the village" (2010).
An introduction to Southern African ceramics: Their marks, monograms & signatures. Cape Town. "Steven Smith" (2010).
The Best of South African Advertising & Design (2nd ed.). Johannesburg. "University of Natal: Courses" (2002).
Communication Arts Journal, 41(7). California. "Mercedes-Benz: The C-Class facelift" (1999).
Awards:
Identity Branding and Design Journal, World Best of the Best longlist. Moscow (2008).
CASE International Circle of Excellence Award, Gold Medal. Washington (2001).
New York Festivals International Advertising Awards, Silver Medal (2001), Bronze Medal (2000), 4 Finalists (1998-2000), AME Gold Medal (1997).
The Loerie Awards South Africa, Gold Loerie (2001), Silver Loerie (2001), 11 Loerie Finalists (1996-2001).
London International Advertising Awards, 6 Finalists (1995–2000).
Communication Arts Journal. Award of Excellence. California (1999).
AAA (South Africa), Ad of the Month (1997).
Readers Digest (South Africa), Ad of the Month (1996).
Independent Newspapers (South Africa), 3 Silver Quills Ad of the Month (1999–2001).
Orchid & Onion (South Africa), Orchid of the Month (2005).
Other Roles and Responsibilities:
Acted as Joint-President of the Wellington Potters’ Association, New Zealand (2010).
Served on the judging panel of Independent Newspapers Silver Quill Advertising Awards, South Africa (1999–2004).
Secretary Christian Lawyer's Association of South Africa, Durban Chapter (2002–2003).
Member Wellington Potters' Association, New Zealand (2009–present).
Member Association of Potters of South Africa (1988–1996).
Invited to deliver the annual speech and open the final year Art Exhibitions at Westville Boys’ High School, South Africa (1991–1993).
Contact: